As the
different media options continue to find their niche audiences, we are seeing
Hispanics over indexing across a variety of mobile media behavior.
Specifically,
according to a recent study by PwC, 43% stream mobile video and 37% download
mobile video weekly. Why? Cost appears to be a factor as they
substitute mobile video for cable and satellite subscriptions.
It's not
surprising then to learn that 25% of Hispanics use mobile coupons versus 17% of
non-Hispanics. (Sass, 2014)
Now
I'd like to know if Spanish language ads are more effective than English. More research anyone?
Sass,
E. (2014, May 23) Hispanics Over-Index
In Mobile Video, Second-Screen Consumption.
mediapost.com. Retrieved May 29, 2014, from http://www.mediapost.com/publications/article/226565/hispanics-over-index-in-mobile-video-second-scree.html?edition=73136
1 comment:
The hispanic community is highly social. As for what language to use while targeting the consumers it has to be specific to each product and service. This is because under the hispanic group there are people that reacts differently to spanish and english ads, as well the different usage of specific spanish and english words.
I was fortunate to listen to a presentation by Marcelo Rodriguez from Grupo Parada on how to target the Hispanic market. Here's the link to the presentation: http://prezi.com/gww0exhency0/presentation/
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