What does eating healthy mean to you?

 

As we have seen everyone thinks that they are healthy.  But if we ask specific questions like - did you eat 5-9 fruits and vegetables in the past 24 hours - the answer is often no.  Which means that according to the CDC they are not healthy eaters.

 

Not surprisingly what we consider to be healthy eating varies by generation. 

 

Boomers define eating healthy as - smaller portion sizes, real ingredients, high fiber, low sugar and sodium content.

 

Gen X thinks "all natural" and organic claims are most important.

 

Millennials worry about GMOs and are interested in gluten-free options.

 

While Gen Z is most interested in "eating clean."  (Sloan, 2019)

 

I don't even know what that means.

 

So what do you think?  What does eating healthy mean to you and why?  If you avoid GMOs, favor gluten-free or "eat clean" please explain what behavior that entails and why you believe it constitutes eating healthy.  

 

Also please note how you arrived at that conclusion.  Where did your data come from?

 

 

Sloan, A. (2019, July 1)  Demographic Disrupters.  ift.org.  Retrieved May 8, 2020, from https://www.ift.org/news-and-publications/food-technology-magazine/issues/2019/july/features/food-purchasing-and-consumption-generalization-preferences

Who is Wrangler's new campaign targeting?

Wrangler is celebrating its 75th anniversary this year.  In honor of the occasion they have launched a new campaign called "For The Ride of Life."  The video is styled by Heidi Bivens and narrated by Orville Peck. 

 

According to the company they are staying true to the brand's authentic western roots while celebrating a diverse array of real people following their passions.  (Gazdik, 2021)

 

You can view the video here...

 

https://www.youtube.com/watch?v=1_UbnG0W720

 

Do you think they have been successful in communicating the brand's western roots?  Do you know who Heidi Bevins and Orville Peck are?  Who do you think the target for this ad is?

 

According to an analysis done by the Wall Street Journal in 2019, from 2004 to 2018, Democrats wearing Levi's rose by 3%, while Republicans wearing Wrangler's rose by 13%.  Why?  According to

Richard Edelman from Edelman PR, people are supporting brands that align with their values. 

 

After an accidental shooting in a store, Levi's went all in on gun control.  They are also environmentally conscious.  Their labels read: Care for our planet, wash less, wash cold, line dry, donate or recycle.  Those who chose to move to Wrangler's did so because they did not support these values. (Kapner, 2019)

 

Do you think that people watching this commercial know that Wrangler is affiliating with Republicans?  Will they find out?  How will that affect their reaction to the campaign?

 

 

Gazdik, T. (2021, September 20)  Wrangler, Dickies Launch Upbeat Campaigns.  mediapost.com.  Retrieved September 22, 2021, from https://www.mediapost.com/publications/article/367091/wrangler-dickies-launch-upbeat-campaigns.html?edition=123717

 

Kapner, S. (2019, November 19)  Are Your Jeans Red or Blue? Shopping America's Partisan Divide.  wsj.com.  Retrieved September 21, from  https://www.wsj.com/articles/are-your-jeans-red-or-blue-shopping-americas-partisan-divide-11574185777

 

 

Celebrity Cruises new target is everyone.

 

Celebrity Cruises has launched a new campaign with the tagline, "Journey Safe, Journey Wonderful."  The video features Louis Armstrong's "What a Wonderful World."  It mixes visuals of luxury experiences with an allegorical tale of equality and diversity.  And of course it addresses safety as well.

 

The target?  Each and every person around the world.

 

So far the video has aired on the U.S. Open and NFL Primetime Football. More commercial and print placements are planned as part of the multi-million dollar global campaign. And the effort includes a reset of its Instagram page.

 

You can view the commercial here...

https://www.youtube.com/CELEBRITYCRUISES

 

Inclusivity is an interesting benefit to promote.  What types of people do you think will be likely to respond to it?  Do you think the video delivers on that promise?  What other messages does it deliver?  Who do you think would respond to those messages?  Are they the same people?

 

Who takes the most cruises?  Do they watch the U.S. Open and NFL Primetime Football?  Are they on instagram?  What other media might be effective in reaching them?

 

(2021, September 9) Celebrity Cruises Launches Multi-Million-Dollar Inclusivity Campaign.  cruiseindustrynews.com.  Retrieved September 13, 2021, from https://www.cruiseindustrynews.com/cruise-news/25827-celebrity-cruises-launches-multi-million-dollar-inclusivity-campaign.html