According to the folks at Anheuser-Busch InBev, 50% of 21 - 27 year-olds identify themselves as foodies. Which explains why the company, who has decided to focus future marketing efforts on Millennials, is planning on including food festival sponsorships in their media selection for 2015.
They are also planning on sponsoring parties in college towns, and a 2-day music festival as they seek to woo the 4.6 million Americans who turned 21 in 2013, the largest number since the boomers started to come of age. (Mickle, 2014)
But back to Thanksgiving, where according to YPulse research more Millennial men were cooking and baking (55%) than napping (43%). (2014)
If I had known, I would have invited one over.
Mickle, T. (2014, November 23) Bud Crowded Out by Craft Beer Craze. wsj.com. Retrieved November 28, 2014, from
(2014, November 25) Infographic Snapshot: Millennials and Thanksgiving. ypulse.com, Retrieved November 28, 2014, from