I've never been a big fan of celebrity advertising. Here's a blog I wrote about my concerns back in February 2014: http://pjlehrer.blogspot.com/2014/02/is-it-time-to-stop-using-celebrities-in.html
But, in last week's blog I discussed the fact that the revitalization of La-Z-Boy is due in part to the success of their campaign with Brooke Shields.
Then this week, Old Navy announced that their April sales were up 18% and that they attribute part of that increase to the success of their new campaign with Amy Poehler. (The other reasons were warmer weather and a later-than-usual Easter.) (Mahoney, 2014)
The funny thing about this campaign is that the first time I saw this commercial I was so taken by the pants that were featured that I didn't even notice Amy. Talk about a home run. A celebrity driven campaign, where the celebrity didn't overwhelm the product.
Here's the ad ...
I'm convinced. What about you? Have you changed your mind about celebrity advertising?