As the different media options continue to find their niche audiences, we are seeing Hispanics over indexing across a variety of mobile media behavior.
Specifically, according to a recent study by PwC, 43% stream mobile video and 37% download mobile video weekly. Why? Cost appears to be a factor as they substitute mobile video for cable and satellite subscriptions.
It's not surprising then to learn that 25% of Hispanics use mobile coupons versus 17% of non-Hispanics. (Sass, 2014)
Now I'd like to know if Spanish language ads are more effective than English. More research anyone?
Sass, E. (2014, May 23) Hispanics Over-Index In Mobile Video, Second-Screen Consumption. mediapost.com. Retrieved May 29, 2014, from http://www.mediapost.com/publications/article/226565/hispanics-over-index-in-mobile-video-second-scree.html?edition=73136