Heineken decided to have some fun this Saturday by organizing a shoe sale in Brazil. The idea is to send the gals shopping while their guys watch the Champions League final between Real Madrid and Atletico de Madrid (and drink Heineken no doubt).
Women's shoes will be available for up to 50% off at Shoestock stores. And the sale will be announced via email marketing and online videos. (Nudd, 2014)
Here's the video in Portuguese.
And here's the link to a version with English subtitles.
What a cute idea -- sure to generate buzz, and I think it may also be a huge success.
Nudd, T. (2014, May 22) Heineken Distracts Women With Shoe Sale So Men Can Watch Soccer in Peace. adweek.com. Retrieved May 23, 2014, from http://www.adweek.com/adfreak/heineken-distracts-women-shoe-sale-so-men-can-watch-soccer-peace-157913