Heineken
decided to have some fun this Saturday by organizing a shoe sale in Brazil. The idea is to send the gals shopping while
their guys watch the Champions League final between Real Madrid and Atletico de
Madrid (and drink Heineken no doubt).
Women's
shoes will be available for up to 50% off at Shoestock stores. And the sale will be announced via email
marketing and online videos. (Nudd,
2014)
Here's
the video in Portuguese.
And here's the link to a version with English subtitles.
What a
cute idea -- sure to generate buzz, and I think it may also be a huge
success.
Nudd,
T. (2014, May 22) Heineken Distracts Women With Shoe Sale So Men Can Watch
Soccer in Peace. adweek.com. Retrieved May
23, 2014, from http://www.adweek.com/adfreak/heineken-distracts-women-shoe-sale-so-men-can-watch-soccer-peace-157913
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