To promote their upcoming Marilyn Monroe television special Lifetime has broken new ground in OOH advertising. Partnering with the NYC subway system they have placed audio-activated :15 second videos of a Marilyn lookalike in eight stations. The videos are triggered by either trains or those walking by depending upon location. (Faw, 2015)
Here's a peak, but you can still catch the real thing until the 31st when the special wraps.
Faw, L. (2015, May 19) Lifetime's 'Marilyn Monroe' Campaign Targets NYC Subway Riders With New OOH Technology. mediapost.com. Retrieved May 28, 2015, from