Friday, November 21, 2014

Apparently Matthew McConaughey is that hot!

Of course I did watch the Colbert Report last night, where Stephen offered up his opinion that Matthew should have been named People magazine's sexiest man alive this year.

But, I'm really referring to the fact that Lincoln sales have taken off since the campaign began -- increasing by a whopping 25%, for their best October in 7 years.  Wow.  And, according to the dealers when people come into the franchise they talk about Matthew more than the car!  (Clothier, Naughton, O'Leary, 2014)

Of course the variety of funny parodies of the spots didn't hurt, particularly with the target audience.  But I think the lesson here is that the younger your target is, the more likely they are to be influenced by celebrities. 

Here's a link to the first blog I wrote...

And one about the Subaru ad, which was more appealing to this Baby Boomer...

Clothier, M., Naughton, K., O'Leary, M. (2014, November 4)  Lincoln Rides McConaughey Spoof to Best October in 7 Years.  Retrieved November 4, 2014, from

Friday, November 14, 2014

McDonald's wants you to know that their food rots.

In case you haven't been following this story, in 2004 the movie "Super Size Me." was released.  In it, our hero eats nothing but McDonald's for 30 days and not surprisingly, he becomes terribly ill.  The film also includes a demo of some french fries failing to decay after 8 weeks.  While the company has tried to debunk this experiment, my nephew tells me that he repeated it in his high school class and the darn things never rotted.  So there you have it.  (Kaufman, 2014)

Anyway, McDonald's has finally awoken to the fact that they have some severe issues in terms of their quality and nutritional perceptions and that perhaps they ought to try to address them.  I think it would be easier to do that if they actually did have high quality nutritional food.  But hope springs eternal.  (Forbes, 2014)

Still I can't quite see how talking about pink slime and showing videos of meat production lines is going to work for them.   Here is one of the commercials they have been running.  

It doesn't make me want to eat anything.  How about you?  Do you think that they are smart to try to tackle the issue head-on?  Can you think of any alternatives that might be more effective?

Kaufman, A. (2014, October 14).  Only McDonald's Would Advertise That Their Food Rots. Retrieved November 14, 2014, from

Forbes, T. (2014, November 5)  McDonald's Hams It Up In Three 'Viral' Videos.  Retrieved November 14, 2014, from

Friday, November 7, 2014

Do you want to be a model in a cosmetics ad?

For its all digital launch, Slate Cosmetics is using technology from Modiface that allows users to upload photos of themselves and sample cosmetics virtually.   As marketing director Gentry Ford points out, users won't have to worry about having to try out make-up that has been used by countless other people.  Yuk.

Users are asked to register with Modiface when they upload their photo.  And if they don't remove their cookies they could end up seeing themselves in ads on other sites.  Hmm.  (Neff, 2014)

Here's a link to Modiface's website -

So, what do you think?  Will a chance at 15 minutes of fame persuade you to buy Slate Cosmetics?  Or will you just play with the app and call it a day?

Neff, J. (2014, November 5)  Coming next: Cosmetics Ads Featuring You As the Model.  Retrieved November 6, 2014, from