In an attempt to draw more Millennial customers, and stop its U.S. sales decline, (1.5% in 2014), TGI Fridays is offering free hamburgers -- sort of.
Customers who buy a burger can enter a code from their receipt at www.jumpburger.com, and share the free burger offer with their friends via social media or email. The first friend to click on the link can use the code to get a free burger.
Friday's CEO -- Nick Shepherd -- noted that "getting Millennials to act requires something worthy of a conversation." (Lukovitz, 2015)
I don't disagree. What do you think? Does this do the trick? Will you go to Fridays and buy a burger? And, will you forward the free burger offer to multiple friends and let them fight it out?