Friday, December 19, 2014

Bring on the Thin Mints!



In case you haven't heard, the Girl Scouts are going digital.  That means you can now satisfy your craving for Thin Mints, or if you're weird, Samoas, without even venturing outside.  Sounds like a recipe for diet disaster. 

But from their standpoint it was an interesting dilemma.  The goal for cookie sales (other than raising $800 million yearly) is to teach girls how to sell directly to others, and how to handle money and follow-up deliveries.  (Forbes, 2014)

Hmm.  That makes sense to me.  And given the fact that so many kids today are struggling with face to face contact in their social media driven worlds, a goal worth hanging on to.  And I for one would be willing to forgo my Thin Mints to help a girl gain some self-confidence.  How about you?


Forbes, T. (2014, December 1)  Girl Scouts Open The Door To Cyber Sales.  mediapost.com.  Retrieved December 11, 2014, from

Friday, December 5, 2014

I hope the movie is as much fun as the commercials.



With the launch of the final Hobbit movie rapidly approaching (December 17) partner videos are beginning to appear. 

So far I have only seen Air New Zealand's safety video.  As with their tie-in to the previous release, it not only makes me want to see the movie, it makes me want to visit New Zealand.  And it's lots of fun.  If you haven't seen it yet, you can check it out now.




Watching it makes me wonder why other advertisers don't step forward to make sponsor safety videos.  It's a rare instance with a captive audience that might actually be grateful for your efforts.

Also on board for the launch, Greyhound has announced that they will be partnering with the movie in their first ever cinema campaign.  Kim Plaskett, VP of Marketing, points out that cinema is a great way to reach people (i.e. young men) who are difficult to reach through traditional media.  And of course the timing is perfect. (Baar, 2014)

But I have to admit that I am rooting for a even weirder tie-in to emerge, something like Denny's hobbit inspired menu of 2012.   Of course it will be hard to top Gandalf's Gobble Melt and Bilbo's Berry Smoothie.  But here's hoping someone is up to the challenge.


(2014, December 4) Baar, A. Greyhound Takes Movie Audiences To Middle Earth.  mediapost.com. 


(2012, October 25) You Shall Not Fast!  adelaidenow.com.au.  Retrieved December 5, 2014, from
 

Friday, November 28, 2014

Did you feast with a Millennial this Thanksgiving?



According to the folks at Anheuser-Busch InBev, 50% of 21 - 27 year-olds identify themselves as foodies.  Which explains why the company, who has decided to focus future marketing efforts on Millennials, is planning on including food festival sponsorships in their media selection for 2015. 

They are also planning on sponsoring parties in college towns, and a 2-day music festival as they seek to woo the 4.6 million Americans who turned 21 in 2013, the largest number since the boomers started to come of age. (Mickle, 2014)

But back to Thanksgiving, where according to YPulse research more Millennial men were cooking and baking (55%) than napping (43%).  (2014)

If I had known, I would have invited one over. 
Happy Thanksgiving!


Mickle, T. (2014, November 23)  Bud Crowded Out by Craft Beer Craze.  wsj.com.  Retrieved November 28, 2014, from

(2014, November 25) Infographic Snapshot: Millennials and Thanksgiving.  ypulse.com, Retrieved November 28, 2014, from

Friday, November 21, 2014

Apparently Matthew McConaughey is that hot!



Of course I did watch the Colbert Report last night, where Stephen offered up his opinion that Matthew should have been named People magazine's sexiest man alive this year.

But, I'm really referring to the fact that Lincoln sales have taken off since the campaign began -- increasing by a whopping 25%, for their best October in 7 years.  Wow.  And, according to the dealers when people come into the franchise they talk about Matthew more than the car!  (Clothier, Naughton, O'Leary, 2014)

Of course the variety of funny parodies of the spots didn't hurt, particularly with the target audience.  But I think the lesson here is that the younger your target is, the more likely they are to be influenced by celebrities. 

Here's a link to the first blog I wrote...

And one about the Subaru ad, which was more appealing to this Baby Boomer...


Clothier, M., Naughton, K., O'Leary, M. (2014, November 4)  Lincoln Rides McConaughey Spoof to Best October in 7 Years.  bloomberg.com.  Retrieved November 4, 2014, from