Friday, June 13, 2014

Taco Bell proves that rules are meant to be broken.

One of the points that I make frequently in both my class and book is that the more narrowly you define your target audience the easier it is to create communications that motivate them.  The principle is quite simple if you think about it.  If you define your target as 25-54 year-olds, you are talking about you and your parents (or you and your kids).  When was the last time you thought the same way about anything as they do?

But, much to my surprise in their new breakfast ads Taco Bell has found common ground between generations.  And in doing so has demonstrated that a one-handed breakfast has benefits for both seniors and millennials.  Kudos to them. 

Here's the commercial if you haven't seen it yet. 

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