Friday, March 25, 2016

Would you drink a Carlsberg at a chocolate bar?

On March 23, Carlsberg offered free half pints of beer in a special chocolate glass at a pop-cafe made entirely of chocolate.   

The bar was located outside the Old Truman Brewery in London, and only lasted half a day, but seems to have been a delicious success.  

 I'll bet there are some pics of it posted on Instagram and Facebook.

What do you think of the use of events in marketing?  Have you attended any?  Put photos online?  Made a purchase?

Beltrone, G. (2016, March 24)  Ad of the Day.  Retrieved March 25, 2016, from

Friday, March 18, 2016

If State Farm is part of a "black-ish" storyline will more people buy their insurance?

In the March 16th episode, timed to coincide with March Madness, State Farm Insurance was integrated into the plot of black-ish.

The show's resident ad exec, got his client, State Farm, to sponsor his son's basketball team, which was then named "State Farm Good Neighbors."  The episode also included multiple verbal mentions and visual ad exposure on team jerseys, fan apparel, gym signage, water bottles and cooler tables.  That's a lot of swag.

State Farm already has a significant presence when it comes to supporting basketball, so this approach seems like it might be a good fit.

What do you think?  Do you notice product integrations in your tv shows?  Have they motivated you to buy something?  Did this?

Friedman, W. (2016, March 16)  State Farm Creates Branded Integration For ABC's 'black-ish'  Retrieved March 17, 2016, from

Friday, March 11, 2016

Will you take a spontaneous trip with Hotwire?

According to Hotwire, more than half of their hotel bookings are made within zero to two days of departure, and most trips are for four days or less.  Who knew?

To capitalize on this insight they are encouraging spontaneous getaways with their #BeSlightlyAdventurous campaign.  

Hmm.  Do I sense another consumer insight there?

Here's a commercial for you to check out...

So what do you think?  Will this be an effective effort?  Will you be spontaneous?

Steinman, C. (2016, March 10)  Hotwire's Campaign Targets Spontaneous Travelers.  Retrieved March 11, 2016, from