Is this the right time for a disposable toothbrush?

 

We already know that being green means different things to different generations.  For Baby Boomers it means recycling.  For Millennials it means sustainability. 

 

According to the Oxford dictionary sustainability means the "avoidance of the depletion of natural resources in order to maintain an ecological balance."

 

Goodwell Co. a new D2C start-up is selling toothbrushes made from bamboo with a biodegradable brush.  Here's the video they are running on Facebook and Instagram...

 

 

https://www.youtube.com/watch?v=z6nJn3lyFvc&feature=youtu.be

 

The brushes cost $5.  Consistent with the Dollar Shave Club model they are offering them on a subscription basis but you can also find them in some health food stores. 

 

There's no doubt that bamboo grows quickly.  But is a bamboo toothbrush less harmful in a landfill than a plastic one?  Electric toothbrushes which provide superior results last for years and only the heads get tossed every three months.  Would that actually be the greener choice?

 

Which is better for the environment in the long run?  Will you buy a bamboo toothbrush?  How about an electric one?  Do you consider product longevity when you select a brand?  Do you think the answers to these questions vary by age?  If so, how and why?

 

 

Bednarski, P. (2020, October 22)  Start-Up Proudly Sells Product To Throw Out In A Few Weeks.  mediapost.com.  Retrieved October 27, 2020, from

https://www.mediapost.com/publications/article/357123/start-up-proudly-sells-product-to-throw-out-in-a.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=120232&hashid=WJG6Pr0n-cKmmAEAvSYYIvL2MQA

 

 

Will you do 20 lunges while you wait for the bus?

 

Degree deodorant, which admittedly has a stake in whether or not people exercise, has launched an out-of-home campaign encouraging people to exercise.  Given that a recent Gallup survey found that people have exercised 38% less during the pandemic, the timing seems right.

 

But will it work?

 

Some of the messages -

"Bus Late? Try 20 lunges for every minute you wait."

"Sitting all day?  Try 5 deep jumps before and after you drive."

"Still Walking?  Put on a good beat and move those feet."

 

Would any of these motivate you?  How about someone else?  Would different messaging persuade you?  What and why?  Which persuasive techniques would you employ to motivate people to exercise more?  Any evidence that they would work?

 

Bednarski, P. (2020, October 16)  Degree Deodorant OOH Campaign Urges You To Exercise.  mediapost.com.  Retrieved October 20, 2020, from

https://www.mediapost.com/publications/article/356927/degree-deodorant-ooh-campaign-urges-you-to-exercis.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=120149&hashid=sLAHyO7POR-kvmHMPk1YNli2lIQ