I am one of the 30% of Americans who has their passport and loves to make use of it. When we travel, we have always preferred to stay in apartments. So when I saw this ad from Airbnb, it really spoke to me.
For the first time I saw Airbnb not as a cheap substitute for a hotel, but rather as a superior alternative because it offers a different type of travel experience.
I'll be curious to see if it works.