In honor of Prince George's first birthday, Tetley Tea offered a coupon for a free box of their British Blend to all US residents who have "George" somewhere in their legal name and who posted a baby photo of themselves on Tetley's Facebook page on July 22. (Lukovitz, 2014)
The 24 hour giveaway was promoted that day only on Facebook and Twitter. The results? A 543% increase in posts engagement. Which just goes to show that no one can resist a cute baby picture.
But, as Tetley marketing executive Marc Birnbaum points out, the promotion is a way of reminding people that Tetley Tea is the quintessential British tea.
So what do you think of this approach? Is this promotion a good fit? Does it make you want to buy Tetley tea?
Lukovitz, K. (2014, July 24) Tetley Continues To Score With Royal Social Promos. mediapost.com. Retrieved July 25, 2014, from