Apparently September 29 is National Coffee Day. (Who knew?) In honor of the event selected 7-Eleven stores will be offering free medium-size coffee from 7 a.m. – 11 a.m. (Irwin, 2011)Free is a good deal for consumers – who will be saving an average of $1.50. But does it work for 7-Eleven? When you go for your free coffee will you buy something else too? And perhaps more importantly, will you become a regular customer of 7-Eleven going forward?
Irwin, T. (2011, September 27). 7-Eleven Offers CofFREE Day, Facebook Game. mediapost.com. Retrieved September 28, 2011, from