In what has to be one of the most interesting media ideas I have heard of lately, Time Warner Cable is augmenting their sponsorship of Major League Baseball’s All-Star game with ballpark themed food trucks. The trucks will offer foods linked to specific MLB cities, so the “Taste of Kansas City” truck will offer BBQ pulled pork sandwiches, while the “Taste of Miami” will have fried fish sandwiches. The trucks will appear all over New York City – the host of this year’s game – and profits will be donated to charity. (Goetzl, 2013)
The only discernable link to TWC is the fact that TWC is the WiFi sponsor of MLB All-Star week and the trucks will offer a surrounding hotspot. Is this enough? Will this campaign help sell Time Warner Cable to the New York market?
Goetzl, D. (2013, June 24) TWC Uses Food Trucks For All-Star Promotion. mediapost.com. Retrieved June 26, 2023, from http://www.mediapost.com/publications/article/203221/twc-uses-food-trucks-for-all-star-promotion.html#axzz2XM5rwB6j