P&G has taken notice of the fact that some soon-to-be college graduates are posting selfies for their online profiles and has decided to step in and help them out with some advice and professional quality head shots.
Specifically, they will be launching a campaign that will include visits to three college campuses by company representatives from their Aussie, Cover Girl, Gillette, Olay, Secret and Venus brands. They will provide beauty and grooming services and the opportunity to take a professional headshot. LinkedIn is a partner in the effort and career specialists will be on hand to help students update their profiles. A companion website will offer information about the topic as well. (Baar, 2014)
So what do you think? Will this effort motivate participants to use their products?
Baar, A. (2014, April 22) P&G Helps Grads With Professional Profiles. mediapost.com. Retrieved April 24, 2014, from http://www.mediapost.com/publications/article/224098/pg-helps-grads-with-professional-profiles.html?edition=72071