I have to admit that the first time I saw Brooke Shields in a commercial for La-Z-Boy in 2010, I noticed and thought that it was an interesting attempt to update an old brand. What I didn't realize until now was how successful she has been in doing just that. Apparently the company has seen an unprecedented 13 quarters of same-store sales increases. Impressive indeed.
Now the company has announced that they are going to build on their momentum by launching an "Urban Attitudes" line. The affordable collection is geared toward younger people and designed to fit in smaller city apartments. (Irwin, 2014)
Sounds good to me. What do you think? Will the campaign be successful?
Irwin, T. (May 8, 2014) La-Z-Boy, Brooke Shields Show 'Urban Attitudes.' mediapost.com. Retrieved June 8, 2014, from http://www.mediapost.com/publications/article/225337/la-z-boy-brooke-shields-show-urban-attitudes.html?edition=72617