According to a new report from Mintel, home cooking is on the rise due to variety of reasons including: economizing, healthier eating (51%), trying new things (56%), exploring foods from other cultures (27%), expressing affection for friends and family (48%), and bonding with children (41%).
Not surprisingly, some of the variation can be traced to generational differences, with Boomer cooks more interested in health, and Millennial cooks feeling sophisticated and smart, not to mention superior to their peers. (Lukovitz, 2011)
I just made a date to bake chocolate chip cookies with my niece and nephew. What about you? What’s your motivation for cooking?
Lukovitz, K. (2100, November 21). Healthier Diet Is One Big Home-Cooking Driver. mediapost.com. Retrieved November 22, 2011, from