Wednesday, August 26, 2020

If you tell a lie three times people will believe it's true.


Humans aren't properly wired to deal with lies.  From an evolutionary standpoint it wasn't necessary.  Truth was based on our own experiences and actions.  We knew what we heard, saw and did, because we experienced it ourselves.

But now that our experiences have become mostly virtual we are reliant on what others tell us about events. And that's a problem because our brains mistake familiarity for truth.  The more often we hear something the more likely we are to believe it's true.

Research shows that after the third time we hear a lie we believe it's true, even if it contradicts a previously held belief.  And even if it is labeled as false. (Fazio, Brashier, Payne & Marsh, 2015)

It's no wonder then that once the polls showed Trump losing he doubled down on his criticism of mail-in voting despite the fact that he himself votes by mail.  And, as his numbers have continued to sink he has upped the ante to claim that if he doesn't win the election it will be because of fraud. 

You can expect him to keep repeating that lie over and over again until November 3rd.  Because he knows that if he does, some people will be fooled.

Will you be one of them?


Fazio, L., Brashier, N., Payne, B. & Marsh, E.  (2015, August 24)  Knowledge Does Not Protect Against Illusory Truth.  Journal of Experimental Psychology.  Retrieved August 26, 2020, from https://www.apa.org/pubs/journals/features/xge-0000098.pdf

Wednesday, August 19, 2020

Speak first. Repeat often. Don't worry too much about the truth.


Thanks to fake news - 1,282 Americans got the measles in 2019, the worst epidemic in 27 years.

So how did a preventable disease that was declared eliminated in the U.S. in 2000 make a comeback? 

It all started with a fraud named Andrew Wakefield.  He published his fake news story complete with false data about 12 children in a medical journal in 1998, in an effort to extort money from vaccine makers.
 
The poorly vetted journal retracted the paper in 2010.  And Wakefield's license to practice medicine was revoked for his "dishonest and irresponsible behavior."  But the damage was already done.  And the repercussions continue to be felt.  (Rao & Andrade, 2011)

Because if you speak first and repeat often, people will believe you, even if you aren't telling the truth.  


 
If you are interested in learning more about how psychology, sociology and anthropology impact decision-making, check out my latest book - now available on Barnes & Noble and Amazon.

Title: Speak first.  Repeat often.  Don't worry too much about the truth.

Author:  PJ Lehrer

ISBN #: 978-0-9897422-4-5







Rao, T.S. & Andrade, C. (2011, April)  The MMR vaccine and autism: Sensation, refutation, retraction, and fraud.  nih.gov.  Retrieved August 18, 2020, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3136032/