Do you shop for groceries online? Are you a Millennial?

My neighborhood used to have a 24/7 Korean deli on every corner.  Most of them are gone now.

My local supermarket, formally a Food Emporium, is now a Morton-Williams store.  They have remade the store entirely and in the process have narrowed the aisles so much that one cart barely makes it through, never mind two.  And even with just a basket, I find it uncomfortable and claustrophobic to shop there.  So I surmised that people probably aren't actually shopping there.

Therefore I was less surprised then I might have been when I saw that a new study from Clavis Insight found that 90% of Millennials shop for groceries online.  The figure drops to 84% for Gen Xers; still high enough to take note.  (Berk, 2017)

In fact, it brings a whole new meaning to the familiar phrase - "Who Moved My Cheese?"  Time for grocery stores to beef up their online/mobile game. 

Berk, B. (2017, February 17)  Study: A majority of millennials shop online for groceries.  chainstoreage.com.  Retrieved February 23, 2017, from

http://www.chainstoreage.com/article/study-majority-millennials-shop-online-groceries

Have you taken a quiz on your mobile device yet?

Enroll America, a nonprofit coalition of groups supportive of the Affordable Care Act, was looking for uninsured leads.  To find them they worked with Qriously to create and deliver a mobile quiz. 

The  banner ads asked the question, "Why do you not have health insurance?"  Three answers were provided -- "cost", "complicated" and "lack of info."  And consumers clicked on their choice.  (Results were fairly even across the options.) 

While the responses were tallied, the more important thing was that in all likelihood those who participated lacked health insurance, so it was an effective means for reaching the target.  And, not surprisingly, 40% of consumers who answered the question clicked through to the website to learn more about health care options.  Follow-up also included one targeted ad per day for those who responded. 

Enroll America has declined to share sign-up results, but a follow-up survey indicated that they increased from 18% to 26% for those who had seen the ad. (Johnson, 2014)

So what do you think?  Have you taken a quiz yet?  Did you follow-through by going to a website?  Did they follow-through by sending you targeted emails?  Do you think this is an effective form of advertising?

Johnson, L. (2014, July 8)  How Mobile Ads Found 53,000 Uninsured Leads for Healthcare Provider.  adweek.com.  Retrieved July 11, 2014, from

http://www.adweek.com/news/technology/how-mobile-ads-found-53000-uninsured-leads-healthcare-provider-158785

If you want to reach Hispanics -- think mobile.

As the different media options continue to find their niche audiences, we are seeing Hispanics over indexing across a variety of mobile media behavior. 

Specifically, according to a recent study by PwC, 43% stream mobile video and 37% download mobile video weekly.  Why?  Cost appears to be a factor as they substitute mobile video for cable and satellite subscriptions.

It's not surprising then to learn that 25% of Hispanics use mobile coupons versus 17% of non-Hispanics. (Sass, 2014)

Now I'd like to know if Spanish language ads are more effective than English.  More research anyone?

Sass, E. (2014, May 23)  Hispanics Over-Index In Mobile Video, Second-Screen Consumption.  mediapost.com.  Retrieved May 29, 2014, from http://www.mediapost.com/publications/article/226565/hispanics-over-index-in-mobile-video-second-scree.html?edition=73136

What’s your favorite gadget? It depends how old you are.

8/4/11

As media fragmentation continues unabated, we are seeing different target segments gravitating toward different media. Newspapers are for upscale Baby Boomer men, while video games are the best way to reach Gen Y boys. Gen X women like their Facebook; Boomer women like tv; and so on.

Now we are seeing similar trends emerging for the new mobile devices that have been introduced over the past few years. According to a study by Affinity research it shakes out like this: Boomers prefer E-readers, Gen Y prefers iPads and Gen X prefers smart phones. (Walsh, 2011)

My guess is that Boomers like E-readers because they are having trouble with small print. Gen X likes iPads because their kids can play games on them. And Gen Y likes smart phones because they are all about texting.

What do you think? Are you using the right device for your demographic? What do you prefer and why?

Walsh, M. (2011, July 27) E-Readers Are For Boomers, Smartphones For Millennials. mediapost.com. Retrieved August 4, 2011, from
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154819&nid=129329

Are you using your iPhone to buy things, or just to figure out where you’re going?

11/11/10

A new survey indicates that 81% of mobile users are accessing maps and directions, while 76% are checking Facebook, and 67% are banking. Meanwhile 38% of those surveyed said they had not purchased anything from their devices over the past six months.

With mobile advertising set to explode over the next few years (predictions are that it will increase by 48% in 2011) sales are expected to rise significantly. (Loechner, 2010)

Do you think you will be part of this trend? Are you already?

Loechner, J. (2010, November 4) Mobile Web For Media and Entertainment, Apps For Social Media and Music. mediapost.com. Retrieved November 11, 2010, from
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=138772