As the
different media options continue to find their niche audiences, we are seeing
Hispanics over indexing across a variety of mobile media behavior.
Specifically,
according to a recent study by PwC, 43% stream mobile video and 37% download
mobile video weekly. Why? Cost appears to be a factor as they
substitute mobile video for cable and satellite subscriptions.
It's not
surprising then to learn that 25% of Hispanics use mobile coupons versus 17% of
non-Hispanics. (Sass, 2014)
Now
I'd like to know if Spanish language ads are more effective than English. More research anyone?
Sass,
E. (2014, May 23) Hispanics Over-Index
In Mobile Video, Second-Screen Consumption.
mediapost.com. Retrieved May 29, 2014, from http://www.mediapost.com/publications/article/226565/hispanics-over-index-in-mobile-video-second-scree.html?edition=73136
