Friday, February 28, 2014

Do you play mobile games? What gender are you?

As someone who doesn't play games, online or off, I was a bit surprised to see a new survey by social gaming network PlayPhone found that 68% of mobile gamers are women.  61% of them play at home in their living rooms, and nearly a third of those play in the evening. (Baar, 2014)

What about you?  Do you want to play a game?

Baar, A. (2014, February 25)  Women Dominate Mobile Gaming Space.  Retrieved February 27, 2014, from

Friday, February 21, 2014

Will putting Vines on billboards sell more Pepsi?

In an attempt to engage consumers via user-generated content, PepsiCo is bringing Vines submitted by users to digital billboards in the UK. 

In support of Pepsi Max's "Unbelievable" campaign, PepsiCo is inviting British consumers to submit Vines showing themselves doing something that defies imagination, along with the hashtag #LiveForNow.  (Sass, 2014)

I can certainly see people in engaging some foolhardy behavior in pursuit of their 15 minutes of fame , but I'm not so sure they will buy more Pepsi Max.  What do you think?

Sass, E. (2014, February 19)  PepsiCo Putting Vines On Digital Billboards in UK.  Retrieved February 20, 2014, from

Friday, February 14, 2014

Will you shop at Tiffany because of the 'No Dirty Gold' Movement?

Just in time for Valentine's Day, Tiffany, Target and Helzberg have joined the 'No Dirty Gold' movement.  According to the EPA, mining continues to be the country's most toxic industry.  And a single gold ring creates about 20 tons of mine waste.  That's pretty horrifying. 

The group's pact includes a promise to study metals supply chain, improve supplier sourcing criteria, increase recycled gold content, and seek more responsibly produced metals.  (Mahoney, 2014)

So what do you think?  Will this turn you into a Tiffany shopper?

Mahoney, S. (2014, February 13) Tiffany, Target Join 'No Dirty Gold' Movement,, Retrieved February 13, 2104, from

Friday, February 7, 2014

Is it time to stop using celebrities in advertising?

I used to think that the worst thing that could happen with celebrity advertising was that people would be so distracted by the celebrity that they would forget to notice what brand they were pushing.  Then I started to be concerned about the shill factor when the same celebrities seemed to be selling many products, most of which they didn't even bother to use. 

But this week a new possibility emerged -- what happens if your celebrity turns on you?

Amitabh Bachchan, an Indian movie icon, who has been associated with Pepsi for eight years had a change of heart after a school girl asked him "why he was promoting a drink that her teacher maintained was poisonous."   Hmm.  After some soul searching Amitabh has decided to end his relationship with the brand noting that he doesn't endorse tobacco or alcohol either.  Wow.  I'm sure that is an association that Pepsi doesn't need. (Forbes, 2014)

So what do you think?  Have you ever bought something because a celebrity endorsed it?  Do you think the use of celebrities in marketing is a good strategy?  Or is it time to find another approach?

Forbes, T. (2014, February 4)  Furor Over Bollywood Star's 'Deendorsing' Pepsi.  Retrieved February 7, 2014, from