The launch of iPhone 5 made me want to buy a Samsung Galaxy S III. How about you?

While Walt Mossberg of the Wall Street Journal, who is usually my go to guy for electronics advice, found much to like about the new iPhone 5, it was Jessica Vascellaro’s article about features the iPhone 5 lacks that other smart phones already have that got my attention.  (Vascellaro, 2012)

Then I saw this ad, which Samsung cleverly ran during the week the iPhone 5 launched. 

http://www.youtube.com/watch?v=nf5-Prx19ZM

Since people were camping out around Manhattan it struck a chord.  And interestingly, the ad snagged 13.2 million views online, making it number one for the week.  (Russell, 2012)

I’m not sure that I would ever use touch to share, but I did come away with the impression that Samsung was the superior phone. What about you?  Did you buy an iPhone last week?  Or did you check out the Samsung Galaxy instead?

Vascellaro, J. (2012, September 13)  Is Apple’s iPhone Boring?  wsj.com.  Retrieved September 27, 2012, from

http://online.wsj.com/article/SB10000872396390443696604577647752214727774.html

Russell, M. (2012, September 26)  How Samsung Upstaged Apple During the Launch of iPhone 5.  adage.com.  Retrieved September 27, 2012, from http://adage.com/article/the-viral-video-chart/samsung-upstaged-apple-launch-iphone-5/237426/

What’s your favorite gadget? It depends how old you are.

8/4/11

As media fragmentation continues unabated, we are seeing different target segments gravitating toward different media. Newspapers are for upscale Baby Boomer men, while video games are the best way to reach Gen Y boys. Gen X women like their Facebook; Boomer women like tv; and so on.

Now we are seeing similar trends emerging for the new mobile devices that have been introduced over the past few years. According to a study by Affinity research it shakes out like this: Boomers prefer E-readers, Gen Y prefers iPads and Gen X prefers smart phones. (Walsh, 2011)

My guess is that Boomers like E-readers because they are having trouble with small print. Gen X likes iPads because their kids can play games on them. And Gen Y likes smart phones because they are all about texting.

What do you think? Are you using the right device for your demographic? What do you prefer and why?

Walsh, M. (2011, July 27) E-Readers Are For Boomers, Smartphones For Millennials. mediapost.com. Retrieved August 4, 2011, from
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154819&nid=129329