A new survey indicates that 81% of mobile users are accessing maps and directions, while 76% are checking Facebook, and 67% are banking. Meanwhile 38% of those surveyed said they had not purchased anything from their devices over the past six months.
With mobile advertising set to explode over the next few years (predictions are that it will increase by 48% in 2011) sales are expected to rise significantly. (Loechner, 2010)
Do you think you will be part of this trend? Are you already?
Loechner, J. (2010, November 4) Mobile Web For Media and Entertainment, Apps For Social Media and Music. mediapost.com. Retrieved November 11, 2010, from