As media fragmentation continues unabated, we are seeing different target segments gravitating toward different media. Newspapers are for upscale Baby Boomer men, while video games are the best way to reach Gen Y boys. Gen X women like their Facebook; Boomer women like tv; and so on.
Now we are seeing similar trends emerging for the new mobile devices that have been introduced over the past few years. According to a study by Affinity research it shakes out like this: Boomers prefer E-readers, Gen Y prefers iPads and Gen X prefers smart phones. (Walsh, 2011)
My guess is that Boomers like E-readers because they are having trouble with small print. Gen X likes iPads because their kids can play games on them. And Gen Y likes smart phones because they are all about texting.
What do you think? Are you using the right device for your demographic? What do you prefer and why?
Walsh, M. (2011, July 27) E-Readers Are For Boomers, Smartphones For Millennials. mediapost.com. Retrieved August 4, 2011, from