Have you picked up your limited edition Avengers cup at Subway yet?

Subway is the official restaurant for the new Avengers movie which opens on May 1st. 

The limited edition cups are coded with a chance to win movie tickets and other prizes.  If you win subs for life they'll send you a check for $22,781.00.   I wonder how they calculated that. 

They are also selling "Hulk" Doritos with prize codes, and there will be additional tie-ins onsite, online, in social and on tv. 

So?  Have you picked up your cup?  Will you?  And what about the movie?  Will you go?

Lukovitz, K. (2015, April 14)  Subway in Promo Partnership With New 'Avengers' Flick.  mediapost.com.  Retrieved April 16, 2015, from,

http://www.mediapost.com/publications/article/247693/subway-in-promo-partnership-with-new-avengers-fl.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=82038

The Super Heroes of Insurance – Part 2

In my post on April 13th, I discussed the new ad for Farmers Insurance that included a tie-in to the Avengers movie.  Now that I have seen the ad, I thought a follow-up was in order. 

When I saw the commercial, I realized that it was a continuation of their current University of Farmer’s campaign, and used the same central spokesperson from previous ads.  So, it wasn’t as awkward as I had expected it to be. 

But, I was also struck by the fact that although I am familiar with the campaign, and think it’s funny,  I would not be able to recall the company’s name if you asked me to list all the insurance companies that I am aware of.  For reasons I can’t pinpoint the campaign is not resonating with me. 

Here's the link below so you can see if it works for you.

http://www.youtube.com/watch?v=goz34Fso1Kk

Flo versus Avengers; Place your bets.

Thanks to Geico, insurance industry advertising will never be the same.  But recent research suggests that the most successful ads at the moment are Flo’s appearances for Progressive.  With 3.5 million followers on Facebook, and year-to-year increases in policies since the campaign started in 2008, she certainly appears to have struck a nerve.  (Vranica, 2012)

So what’s a competitor to do?  Partner with super heroes of course!

Farmers Insurance is doing just that, with a new campaign featuring The Avengers, scheduled to begin April 16.  (Irwin, 2012)

Will being associated with this much anticipated movie give the brand super powers?  You tell me.

Vranica, S. (2012, March 26) Knights, Pirates, Trees Flock to Facebook.   Wall Street Journal.  pB1

Irwin, T. (2012, April 11) Farmers Insurance Debuts “Avengers” Creative.   mediapost.com. Retrieved April 12, 2012, from http://www.mediapost.com/publications/article/172257/farmers-insurance-debuts-avengers-creative.html