Subway is the official restaurant for the new Avengers movie which opens on May 1st.
The limited edition cups are coded with a chance to win movie tickets and other prizes. If you win subs for life they'll send you a check for $22,781.00. I wonder how they calculated that.
They are also selling "Hulk" Doritos with prize codes, and there will be additional tie-ins onsite, online, in social and on tv.
So? Have you picked up your cup? Will you? And what about the movie? Will you go?
Lukovitz, K. (2015, April 14) Subway in Promo Partnership With New 'Avengers' Flick. mediapost.com. Retrieved April 16, 2015, from,