Friday, April 17, 2015

Have you picked up your limited edition Avengers cup at Subway yet?

Subway is the official restaurant for the new Avengers movie which opens on May 1st. 

The limited edition cups are coded with a chance to win movie tickets and other prizes.  If you win subs for life they'll send you a check for $22,781.00.   I wonder how they calculated that. 

They are also selling "Hulk" Doritos with prize codes, and there will be additional tie-ins onsite, online, in social and on tv. 

So?  Have you picked up your cup?  Will you?  And what about the movie?  Will you go?

Lukovitz, K. (2015, April 14)  Subway in Promo Partnership With New 'Avengers' Flick.  Retrieved April 16, 2015, from,


  1. I fully intend to see the movie as I'm a big Marvel enthusiast and love the individual characters and want to see how well they meld together. Subway's campaign isn't really an enticement to me, however. I haven't picked up a cup though I just may in hopes of winning the money, which I will definitely not use to buy sandwiches.

  2. I can't wait for the movie to come out, and will definitely be watching it. Personally, I'm not a fan of Subway and haven't ate there in ages. I can see how this type of campaign could attract more customers and sales, but it isn't making me go buy a five dollar foot long and a 30oz soda for lunch today. Seems as if Subway is trying to emulate McDonald's very successful Monopoly campaign..

    Andrew Lam

  3. As Andrew mentioned in his comment, I find this to be extremely similar to McDonald’s hugely successful Monopoly contest/campaign. However, I don’t think Subway will increase its traffic and sales just because it is partnering with Avengers. I think that instead, it will be most successful with increasing sales amongst existing consumers.