Flo versus Avengers; Place your bets.

Thanks to Geico, insurance industry advertising will never be the same.  But recent research suggests that the most successful ads at the moment are Flo’s appearances for Progressive.  With 3.5 million followers on Facebook, and year-to-year increases in policies since the campaign started in 2008, she certainly appears to have struck a nerve.  (Vranica, 2012)

So what’s a competitor to do?  Partner with super heroes of course!

Farmers Insurance is doing just that, with a new campaign featuring The Avengers, scheduled to begin April 16.  (Irwin, 2012)

Will being associated with this much anticipated movie give the brand super powers?  You tell me.

Vranica, S. (2012, March 26) Knights, Pirates, Trees Flock to Facebook.   Wall Street Journal.  pB1

Irwin, T. (2012, April 11) Farmers Insurance Debuts “Avengers” Creative.   mediapost.com. Retrieved April 12, 2012, from http://www.mediapost.com/publications/article/172257/farmers-insurance-debuts-avengers-creative.html