In my post on April 13th, I discussed the new ad for Farmers Insurance that included a tie-in to the Avengers movie. Now that I have seen the ad, I thought a follow-up was in order.
When I saw the commercial, I realized that it was a continuation of their current University of Farmer’s campaign, and used the same central spokesperson from previous ads. So, it wasn’t as awkward as I had expected it to be.
But, I was also struck by the fact that although I am familiar with the campaign, and think it’s funny, I would not be able to recall the company’s name if you asked me to list all the insurance companies that I am aware of. For reasons I can’t pinpoint the campaign is not resonating with me.
Here's the link below so you can see if it works for you.