Thursday, May 3, 2012

The Super Heroes of Insurance – Part 2

In my post on April 13th, I discussed the new ad for Farmers Insurance that included a tie-in to the Avengers movie.  Now that I have seen the ad, I thought a follow-up was in order. 

When I saw the commercial, I realized that it was a continuation of their current University of Farmer’s campaign, and used the same central spokesperson from previous ads.  So, it wasn’t as awkward as I had expected it to be. 

But, I was also struck by the fact that although I am familiar with the campaign, and think it’s funny,  I would not be able to recall the company’s name if you asked me to list all the insurance companies that I am aware of.  For reasons I can’t pinpoint the campaign is not resonating with me. 

Here's the link below so you can see if it works for you.

1 comment:

  1. The Farmers ad does not appeal to me either but for a different reason. The heroes in the ad appear to be cheap knockoffs of the real thing. It is not as if they got the stars of the movie to reprise their roles for the ad. I want the real thing for my insurance agency not a cheap knockoff with bad costumes. To make matters worse, the knockoffs in the ad are rather clumsy and bumbling. I don't think that if you are going to portray your agents as superheroes, it does the ad justice to make them seem incompetent and foolish. Furthermore, the Dean, played by JK Simmons seems to talk down to the superheroes/agents. I want my insurance agent to be experienced and wise, not someone who needs extra guidance from a superior.

    Just a thought