Will you visit Subway and buy Dasani for a good cause?

Subway and Coca-Cola are partnering on a clean-water initiative.  For every bottle of Dasani sold in participating Subways by August 31, Subway will donate 30 cents to World Vision - up to $125,000.

In order to humanize the effort they are telling people that a 30-cent contribution is enough to supply clean drinking water to one person for one month. 

The dedicated site for the program http://freshwater4all.com/tallied $38,000 in donations in the first 24 hours, and was up to $45,673.08 at posting. (Lukovitz, 2016)

Will this promotion motivate you to visit Subway and drink Dasani?  Will it motivate anyone else?  And, what happens when they reach their goal?  Will they inform people still coming to the stores that their donations are now being made to Subway and Dasani?  Why cap the effort at all?  Is it misleading that they do?  Will it affect your participation?

Lukovitz, K. (2016, July 26)  Subway, Coca-Cola Launch Clean Water Cause Marketing Campaign.  mediapost.com.  Retrieved July 29, 2016, from http://www.mediapost.com/publications/article/281110/subway-coca-cola-launch-clean-water-cause-marketi.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=94987

Have you picked up your limited edition Avengers cup at Subway yet?

Subway is the official restaurant for the new Avengers movie which opens on May 1st. 

The limited edition cups are coded with a chance to win movie tickets and other prizes.  If you win subs for life they'll send you a check for $22,781.00.   I wonder how they calculated that. 

They are also selling "Hulk" Doritos with prize codes, and there will be additional tie-ins onsite, online, in social and on tv. 

So?  Have you picked up your cup?  Will you?  And what about the movie?  Will you go?

Lukovitz, K. (2015, April 14)  Subway in Promo Partnership With New 'Avengers' Flick.  mediapost.com.  Retrieved April 16, 2015, from,

http://www.mediapost.com/publications/article/247693/subway-in-promo-partnership-with-new-avengers-fl.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=82038