The insurance wars continue.

I remember the days when insurance companies were not big advertisers.  Then Geico came along and proved that the category could be impacted by advertising and the game was on.  Geico's message about saving money was countered by Progressive's likeable Flo.  And then Allstate reminded us about problems beyond our control.  I have to admit the latter message appeals to me the most.  I don't buy insurance to save money.  I buy it so I can sleep at night.

Now Chubb has stepped up to the plate to remind us of our regrets.  Hmm.  I have a few of those.  Perhaps their approach will allow them to compete effectively.  I do find the commercial amusing and relatable.  See what you think.  Here's the link.

  https://www.youtube.com/watch?v=Aj7qRzUvoTg&feature=youtu.be

Irwin, T. (2015, January 16)  Chubb Urges 'Insurance Against Regret'  mediapost.com.  Retrieved January 16, 2015, from,  http://www.mediapost.com/publications/article/241809/chubb-urges-insurance-against-regret.html?edition=79420

Flo versus Avengers; Place your bets.

Thanks to Geico, insurance industry advertising will never be the same.  But recent research suggests that the most successful ads at the moment are Flo’s appearances for Progressive.  With 3.5 million followers on Facebook, and year-to-year increases in policies since the campaign started in 2008, she certainly appears to have struck a nerve.  (Vranica, 2012)

So what’s a competitor to do?  Partner with super heroes of course!

Farmers Insurance is doing just that, with a new campaign featuring The Avengers, scheduled to begin April 16.  (Irwin, 2012)

Will being associated with this much anticipated movie give the brand super powers?  You tell me.

Vranica, S. (2012, March 26) Knights, Pirates, Trees Flock to Facebook.   Wall Street Journal.  pB1

Irwin, T. (2012, April 11) Farmers Insurance Debuts “Avengers” Creative.   mediapost.com. Retrieved April 12, 2012, from http://www.mediapost.com/publications/article/172257/farmers-insurance-debuts-avengers-creative.html