For its all digital launch, Slate Cosmetics is using technology from Modiface that allows users to upload photos of themselves and sample cosmetics virtually. As marketing director Gentry Ford points out, users won't have to worry about having to try out make-up that has been used by countless other people. Yuk.
Users are asked to register with Modiface when they upload their photo. And if they don't remove their cookies they could end up seeing themselves in ads on other sites. Hmm. (Neff, 2014)
Here's a link to Modiface's website -
So, what do you think? Will a chance at 15 minutes of fame persuade you to buy Slate Cosmetics? Or will you just play with the app and call it a day?
Neff, J. (2014, November 5) Coming next: Cosmetics Ads Featuring You As the Model. adage.com. Retrieved November 6, 2014, from