Do you want to be a model in a cosmetics ad?

For its all digital launch, Slate Cosmetics is using technology from Modiface that allows users to upload photos of themselves and sample cosmetics virtually.   As marketing director Gentry Ford points out, users won't have to worry about having to try out make-up that has been used by countless other people.  Yuk.

Users are asked to register with Modiface when they upload their photo.  And if they don't remove their cookies they could end up seeing themselves in ads on other sites.  Hmm.  (Neff, 2014)

Here's a link to Modiface's website -

http://modiface.com/

So, what do you think?  Will a chance at 15 minutes of fame persuade you to buy Slate Cosmetics?  Or will you just play with the app and call it a day?

Neff, J. (2014, November 5)  Coming next: Cosmetics Ads Featuring You As the Model.  adage.com.  Retrieved November 6, 2014, from

http://adage.com/article/digital/coming-cosmetics-ads-featuring-model/295715/

Have you looked at what’s in your cosmetics lately?

12/17/09

According to Mintel’s 2010 beauty forecast we can expect to see a surge in new products with a scientific twist and price tags to match. For a mere $248 you too can have immunosomes and perfluorodecalin in your skin cream. Or perhaps you’d rather mess with your hormones and use Linda Papadopoulos’s cream with serotonin and dopamine in it.

Given that the birth control patch has proven conclusively that transdermal transmission is highly effective, these products may not be as silly as they sound. In fact, they could be lethal. So, the logical question is are they being properly tested before they are marketed? It’s doubtful since they are not considered drugs and some aren’t even made in the U.S.

Buyer beware!

Mahoney, S. (2009, December 11). Trendspotting, 2010: Welcoming Moody Beauty. Mediapost.com. Retrived December 16, 2009, from
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=118982