According
to the folks at Anheuser-Busch InBev, 50% of 21 - 27 year-olds identify
themselves as foodies. Which explains
why the company, who has decided to focus future marketing efforts on
Millennials, is planning on including food festival sponsorships in their media
selection for 2015.
They
are also planning on sponsoring parties in college towns, and a 2-day music
festival as they seek to woo the 4.6 million Americans who turned 21 in 2013,
the largest number since the boomers started to come of age. (Mickle, 2014)
But
back to Thanksgiving, where according to YPulse research more Millennial men
were cooking and baking (55%) than napping (43%). (2014)
If I
had known, I would have invited one over.
Happy
Thanksgiving!
Mickle,
T. (2014, November 23) Bud Crowded Out
by Craft Beer Craze. wsj.com.
Retrieved November 28, 2014, from
(2014,
November 25) Infographic Snapshot: Millennials and Thanksgiving. ypulse.com,
Retrieved November 28, 2014, from
No comments:
Post a Comment