In case you haven't been following this story, in 2004 the movie "Super Size Me." was released. In it, our hero eats nothing but McDonald's for 30 days and not surprisingly, he becomes terribly ill. The film also includes a demo of some french fries failing to decay after 8 weeks. While the company has tried to debunk this experiment, my nephew tells me that he repeated it in his high school class and the darn things never rotted. So there you have it. (Kaufman, 2014)
Anyway, McDonald's has finally awoken to the fact that they have some severe issues in terms of their quality and nutritional perceptions and that perhaps they ought to try to address them. I think it would be easier to do that if they actually did have high quality nutritional food. But hope springs eternal. (Forbes, 2014)
Still I can't quite see how talking about pink slime and showing videos of meat production lines is going to work for them. Here is one of the commercials they have been running.
It doesn't make me want to eat anything. How about you? Do you think that they are smart to try to tackle the issue head-on? Can you think of any alternatives that might be more effective?
Kaufman, A. (2014, October 14). Only McDonald's Would Advertise That Their Food Rots. huffingtonpost.com. Retrieved November 14, 2014, from
Forbes, T. (2014, November 5) McDonald's Hams It Up In Three 'Viral' Videos. mediapost.com. Retrieved November 14, 2014, from