For
its all digital launch, Slate Cosmetics is using technology from Modiface that
allows users to upload photos of themselves and sample cosmetics
virtually. As marketing director Gentry Ford points out,
users won't have to worry about having to try out make-up that has been used by
countless other people. Yuk.
Users
are asked to register with Modiface when they upload their photo. And if they don't remove their cookies they
could end up seeing themselves in ads on other sites. Hmm.
(Neff, 2014)
Here's
a link to Modiface's website -
So, what
do you think? Will a chance at 15
minutes of fame persuade you to buy Slate Cosmetics? Or will you just play with the app and call
it a day?
Neff,
J. (2014, November 5) Coming next:
Cosmetics Ads Featuring You As the Model.
adage.com. Retrieved November 6,
2014, from
