In
case you haven't been following this story, in 2004 the movie "Super Size
Me." was released. In it, our hero
eats nothing but McDonald's for 30 days and not surprisingly, he becomes
terribly ill. The film also includes a
demo of some french fries failing to decay after 8 weeks. While the company has tried to debunk this
experiment, my nephew tells me that he repeated it in his high school class and
the darn things never rotted. So there
you have it. (Kaufman, 2014)
Anyway,
McDonald's has finally awoken to the fact that they have some severe issues in
terms of their quality and nutritional perceptions and that perhaps they ought
to try to address them. I think it would
be easier to do that if they actually did have high quality nutritional
food. But hope springs eternal. (Forbes, 2014)
Still
I can't quite see how talking about pink slime and showing videos of meat
production lines is going to work for them.
Here is one of the commercials
they have been running.
It
doesn't make me want to eat anything.
How about you? Do you think that
they are smart to try to tackle the issue head-on? Can you think of any alternatives that might
be more effective?
Kaufman,
A. (2014, October 14). Only McDonald's
Would Advertise That Their Food Rots. huffingtonpost.com. Retrieved November
14, 2014, from
Forbes,
T. (2014, November 5) McDonald's Hams It
Up In Three 'Viral' Videos. mediapost.com. Retrieved November 14, 2014, from
http://www.mediapost.com/publications/article/237647/mcdonalds-hams-it-up-in-three-viral-videos.html
