I live in Manhattan and haven't owned a car since I was a teen, so I usually don't notice car commercials. But blogging about the new Lincoln campaign with Matthew McConaughey has caused me to tune in.
While
seeing that ad in situ hasn't made me any fonder of the campaign, I did see a local
car ad for the Ford Fusion that mentioned some features that interested
me. And, it made me think that if I was
in the market, I would probably follow-up, since I tend to be practical about
these things.
Therefore
it was a total surprise to me when I responded to an ad that was virtually fact
free. It's a new ad from Subaru
featuring a flowerchild grandmom bonding with her granddaughter. If you
haven't seen it, you can check it out here.
Since
I do take great delight in corrupting all my nieces and nephews -- much to
their parents dismay -- it's easy to see why it touched me. But the fact that it would actually move me
to follow-up blows my mind.
I've
been reading for years that research shows that all purchase decisions are
emotional. And, I've been preaching to
my students that marketing is all about finding those emotional hot buttons and
pressing them. So why am I surprised to find that I am not
the exception to the rule?
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