We already know that Gen Y craves variety in their alcoholic beverages and that companies are responding by creating all sorts of interesting flavored options. Here’s a blog from last May about MillerCoors introduction of Coco Breve for Gen Y women.
But as someone who has been struggling with allergies for several weeks now I can’t help wonder if Pernod Richard missed their mark with this one. In addition to the fresh cut grass flavor, the line includes apple pie, salty caramel popcorn, wasabi and electricity. No, I don’t know what electricity tastes like. But according to the company it tickles the taste buds.
The campaign for the new line called Oddka, which features a 2-D character named Wit Oddoski is scheduled to run on Facebook and Twitter and includes an iTune app that has something to do with growing a virtual mustache. (Schultz, 2012)
So what do you think? Will you try it?
Schultz, E. (2012, October 24) Pernod’s New Vodka Brand Includes ‘Fresh Cut Grass’ Spirits Industry Pushing Flavor Boundaries All the Way to Front Lawn. adage.com. Retrieved October 25, 2012, from