It sounded like a no-brainer. With people increasing dependent upon electric devices, why not create a traveling exhibit designed to go to the scene of emergencies and provide a much needed opportunity for people to power up. (Neff, 2012)
But, as they say the devil is in the details.
Perhaps it’s because Duracell is located in Bethel, Conn. and is now dependent on a back-up generator themselves. But all you had to do was watch some of the non-stop TV coverage of Superstorm Sandy to know that the only area of lower Manhattan that didn’t lose their power was Battery Park City, thanks to the fact that they are on a Brooklyn power grid. So Duracell sending their “Power Forward Community Center” there was an odd decision. One can only imagine that turnout was poor, and photo opps, which were undoubtedly the point of the effort were non-existent.
So what happens when an effort to build good will fails? Will anyone even notice?
Neff, J. (2012, October 31) Duracell Brings Charging Stations to Battery Park After Hurricane Sandy. adage.com. Retrieved November 2, 2012, from
(2012, November 1) Downtown Will Have Power by Saturday, says Con Ed. downtownexpress.com. Retrieved November 2, 2012, from