On October 17, Century 21 began a three week presence in Sim City on Facebook. The promotion allows players to purchase and buy buildings, impact other people’s buildings and earn extra points by watching a commercial.
But to what end? Bev Thorne, Century 21 CMO says that they are attempting to reach Adults 25-34, who they see as the next generation of home buyers. While she admits that the game is unlikely to generate immediate business, she is hoping that increased awareness and affinity will translate into sales when the economy improves. (Baar, 2012)
What do you think? Is she right?
Baar, A. (2012, October 17) Century 21 Plays 21st Century Marketing Game. mediapost.com. Retrieved October 19, 2012, from