We already know that Gen Y craves variety in their
alcoholic beverages and that companies are responding by creating all sorts of
interesting flavored options. Here’s a
blog from last May about MillerCoors introduction of Coco Breve for Gen Y
women.
But as someone who has been struggling with allergies for
several weeks now I can’t help wonder if Pernod Richard missed their mark with
this one. In addition to the fresh cut
grass flavor, the line includes apple pie, salty caramel popcorn, wasabi and
electricity. No, I don’t know what
electricity tastes like. But according
to the company it tickles the taste buds.
The campaign for the new line called Oddka, which features
a 2-D character named Wit Oddoski is scheduled to run on Facebook and Twitter and
includes an iTune app that has something to do with growing a virtual mustache.
(Schultz, 2012)
So what do you think?
Will you try it?
Schultz,
E. (2012, October 24) Pernod’s New Vodka
Brand Includes ‘Fresh Cut Grass’ Spirits Industry Pushing Flavor Boundaries All
the Way to Front Lawn. adage.com.
Retrieved October 25, 2012, from
