Studies have shown that people are not only more likely to do business with companies that support charities they care about, but they may also be willing to pay a premium price for their services. I remain skeptical.
Jet Blue has been sponsoring the “Swing for Good Golf Classic” since 2009 and the “Bid for Good” online auction since 2010. This year, the recipient charities are KaBoom, a non-profit that envisions a place to play within walking distance for every child in the US, and PBS Kids, an educational brand for children. They’re both terrific causes.
But, I don’t think Jet Blue’s support of them would impact my airline selection. What about you? Will you be more likely to fly Jet Blue because they support these causes? Will you participate in the auction or golf tournament?
Irwin, T. (2012, October 2). JetBlue Continues Support of Charitable Partners. mediapost.com. Retrieved October 4, 2012, from