Will you do 20 lunges while you wait for the bus?

 

Degree deodorant, which admittedly has a stake in whether or not people exercise, has launched an out-of-home campaign encouraging people to exercise.  Given that a recent Gallup survey found that people have exercised 38% less during the pandemic, the timing seems right.

 

But will it work?

 

Some of the messages -

"Bus Late? Try 20 lunges for every minute you wait."

"Sitting all day?  Try 5 deep jumps before and after you drive."

"Still Walking?  Put on a good beat and move those feet."

 

Would any of these motivate you?  How about someone else?  Would different messaging persuade you?  What and why?  Which persuasive techniques would you employ to motivate people to exercise more?  Any evidence that they would work?

 

Bednarski, P. (2020, October 16)  Degree Deodorant OOH Campaign Urges You To Exercise.  mediapost.com.  Retrieved October 20, 2020, from

https://www.mediapost.com/publications/article/356927/degree-deodorant-ooh-campaign-urges-you-to-exercis.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=120149&hashid=sLAHyO7POR-kvmHMPk1YNli2lIQ

 

Now that Millennials are enjoying the "best part of waking up" will they ever go back to Starbucks?

 

Folgers instant coffee is making a comeback, thanks to Millennials.  Yes, you read that correctly.  During Covd-19 Millennials who have traditionally sought out higher-end coffee brands, Starbucks and Keurig, are opting to make coffee at home. (Meisenzahl, 2020)

But one has to wonder why instant coffee and why Folgers?  Convenience?  Cost?  A celebrity endorser?  I'm joking about that last one.  As far as I know they don't have a celebrity endorser.  But given Nathan Apodaca's new fame as an Ocean Spray Cranberry juice spokesperson thanks to his skateboard video on Tik Tok, it's entirely possible I missed something. (Allyn, 2020) 

So, what do you think?  Why are Millennials drinking Folgers now?  And will they continue to do so after the pandemic ends?  Or will they go back to Starbucks?  What about you?

 

Meisenzahl, M. (2020, October 9)  Millennials are fueling a comeback for Folgers coffee.  businessinsider.com.  Retrieved October 13, 2020, from  https://www.businessinsider.com/folgers-is-making-a-comeback-with-millennials-during-the-pandemic-2020-10

 

Allyn, B. (2020, October 11)  TikTok Sensation: Meet The Idaho Potato Worker Who Sent Fleetwood Mac Sales Soaring.  npr.com.  Retrieved October 13, 2020, from https://www.npr.org/2020/10/11/922554253/tiktok-sensation-meet-the-idaho-potato-worker-who-sent-fleetwood-mac-sales-soari

 

Can Ryan Reynolds convince you to switch to Mint Mobile?

 

I was a bit surprised when I saw Ryan Reynolds pitching a phone service in a commercial the other day. 

https://www.youtube.com/watch?v=nvW5YS6iXPA

After the industry agreed that the $10 million dollars T-Mobile paid Catherine Zeta Jones to be their spokesperson in 2007 was a colossal waste of money, people shied away from celebrity presenters for years.

But celebrities have clearly made a comeback since then.

A bit more research unearthed the fact that Ryan is more than a spokesperson as he has an equity stake in the company.  But what does a college dropout know about phone service?  And does it matter?

Have you bought a brand that a celebrity sells?  Which one and why?  Was the celebrity an expert on the product or just someone that you like?  Which MBTI preferences might be more easily persuaded by celebrities?  Why?

 

(2019, November 25) Ryan Reynolds Purchases Ownership Stake in Mint Mobile.  globalnewswire.com.  Retrieved October 6, 2020, from  https://www.globenewswire.com/news-release/2019/11/25/1951947/0/en/Ryan-Reynolds-Purchases-Ownership-Stake-in-Mint-Mobile.html