Folgers instant coffee is making a comeback, thanks to Millennials. Yes, you read that correctly. During Covd-19 Millennials who have traditionally sought out higher-end coffee brands, Starbucks and Keurig, are opting to make coffee at home. (Meisenzahl, 2020)
But one has to wonder why instant coffee and why Folgers? Convenience? Cost? A celebrity endorser? I'm joking about that last one. As far as I know they don't have a celebrity endorser. But given Nathan Apodaca's new fame as an Ocean Spray Cranberry juice spokesperson thanks to his skateboard video on Tik Tok, it's entirely possible I missed something. (Allyn, 2020)
So,
what do you think? Why are Millennials
drinking Folgers now? And will they
continue to do so after the pandemic ends?
Or will they go back to Starbucks? What about you?
Meisenzahl, M. (2020, October 9) Millennials are fueling a comeback for Folgers coffee. businessinsider.com. Retrieved October 13, 2020, from https://www.businessinsider.com/folgers-is-making-a-comeback-with-millennials-during-the-pandemic-2020-10
Allyn, B. (2020, October 11) TikTok Sensation: Meet The Idaho Potato Worker Who Sent Fleetwood Mac Sales Soaring. npr.com. Retrieved October 13, 2020, from https://www.npr.org/2020/10/11/922554253/tiktok-sensation-meet-the-idaho-potato-worker-who-sent-fleetwood-mac-sales-soari
