Degree deodorant, which admittedly has a stake in whether or not people exercise, has launched an out-of-home campaign encouraging people to exercise. Given that a recent Gallup survey found that people have exercised 38% less during the pandemic, the timing seems right.
But will it work?
Some of the messages -
"Bus Late? Try 20 lunges for every minute you wait."
"Sitting all day? Try 5 deep jumps before and after you drive."
"Still Walking? Put on a good beat and move those feet."
Would any of these motivate you? How about someone else? Would different messaging persuade you? What and why? Which persuasive techniques would you employ to motivate people to exercise more? Any evidence that they would work?
Bednarski, P. (2020, October 16) Degree Deodorant OOH Campaign Urges You To Exercise. mediapost.com. Retrieved October 20, 2020, from
