I was a bit surprised when I saw Ryan Reynolds pitching a phone service in a commercial the other day.
https://www.youtube.com/watch?v=nvW5YS6iXPA
After the industry agreed that the $10 million dollars T-Mobile paid Catherine Zeta Jones to be their spokesperson in 2007 was a colossal waste of money, people shied away from celebrity presenters for years.
But celebrities have clearly made a comeback since then.
A bit more research unearthed the fact that Ryan is more than a spokesperson as he has an equity stake in the company. But what does a college dropout know about phone service? And does it matter?
Have you bought a brand that a celebrity sells? Which one and why? Was the celebrity an expert on the product or just someone that you like? Which MBTI preferences might be more easily persuaded by celebrities? Why?
(2019, November 25) Ryan Reynolds Purchases Ownership Stake in Mint Mobile. globalnewswire.com. Retrieved October 6, 2020, from https://www.globenewswire.com/news-release/2019/11/25/1951947/0/en/Ryan-Reynolds-Purchases-Ownership-Stake-in-Mint-Mobile.html
