Showing posts with label consumer behavior. Show all posts
Showing posts with label consumer behavior. Show all posts

Tuesday, May 24, 2022

Dare to try.

 

At the end of each semester I give my students a pep talk.  I thought I'd share it now because we could all use a pep talk these days.  Bear in mind that I teach Consumer Behavior.

 

"We've spent a fair amount of time in this course discussing loss aversion and the fact that we hate to lose more than we like to win.  Because of this we are hard wired to be risk adverse.

 

But if we don't take risks we can't succeed.  And based on my observations, people my age don't regret their failures as much as they regret the times they were too afraid to try.  So my advice is -  if something scares the heck out of you, as long as it won't physically harm you - you should do it. 

 

People ask me how I ended up being a professor at NYU.  I tell them that I had mono when I accepted the job. 

 

I was just past the contagious stage when I interviewed.  But my head was still so fuzzy that I never had the chance to second guess myself and wonder if I would be able to do it.  Later on when my head cleared, I did start to worry about what I had said yes to.

 

But, I was committed and I keep my commitments so I completed my syllabus and lesson plans and headed off to my first class.  I was so nervous that I misread the clock in the back of the classroom and accidentally let everyone leave an hour early.  I didn't realize my mistake until I got on the subway to go home.

 

Even so, I remember thinking - "I could be really good at this someday."  So I stuck with it until I was.

Tuesday, February 2, 2021

Would you date someone who doesn't recycle?

 

According to a survey from decluttr, 47% of young Americans would not be in a relationship with someone who doesn't recycle.

 

The research was fielded in 2020, and the sample was comprised of 1,332 Millennials and Gen Z's. (2020)

 

The folks who fielded this research were mostly interested in recycling of  E-waste.  And report that 60% of young people don't know what e-waste means.

 

I'm confused.  They can't be recycling e-waste if they don't know what it is.  So does that mean they don't date?

 

Often companies with an agenda do some superficial research to support their point-of-view.  Do you think that is what happened here?  What do you think their agenda is?

 

Do you think that it makes sense to include both Millennials and Gen Z's in the study?  Have you noticed differences between these generations?

 

Meanwhile a Harris poll of 1,000 American adults done on behalf of ISRI (Institute of Scrap Recycling Industries) showed that only 33% of adults 18-34 always recycle, while 48% of adults 35+ always recycle. (Leblanc, 2019)

 

If that's true then the data about dating makes even less sense.

 

So, how do you decide if research is worth using?  Have you seen issues with conflicting research before?  How do you choose which to believe?

 

 

(2020) How are Americas biggest technology users approaching E-waste?  decluttr.com.  Retrieved February 1, 2021, from  https://www.decluttr.com/us/store/e-waste

 

Leblanc, R. (2019, March 12)  Recycling beliefs vary between generations.  thebalancesmb.com.  Retrieved February 1, 2021, from  https://www.thebalancesmb.com/who-recycles-more-young-or-old-2877918

 

Wednesday, December 30, 2020

Friends ask friends to wear masks.

 

Public shaming is very popular these days.  Here's what my students had to say about it last month...

 

http://pjlehrer.blogspot.com/2020/11/should-we-be-shaming-people-into-doing.html

 

I get it.  It's very tempting to call someone out about their bad behavior.  The problem is - who gets to decide what's bad?

 

President-elect Biden has been shaming Trump publicly over the past few weeks in an effort to get him to do his job.  Trump's reaction?  He's playing golf.

 

We really shouldn't be surprised.  Shaming is not on the list of most effective persuasion techniques.

 

What is on the list is liking.  Research shows that taking a few minutes to establish commonalities - which leads to liking, prior to negotiations, results in successful outcomes 90% of the time versus 55%  if this step is skipped. (Cialdini, 2020)

 

Every time we can get another person to wear a mask we all win. 

 

So focus your efforts on people who like you.  Explain that you wear your mask to protect them.  Ask them to do the same for you. 

 

You never know, it might just work.

 

 

Cialdini, R. (2020) Science of Persuasion.  Influence at Work.  retrieved December 30, 2020, from

https://www.influenceatwork.com/principles-of-persuasion/

Wednesday, December 23, 2020

I'm sure everyone can pronounce Harris properly.

 

It seems like lots of people are spending lots of time discussing how to pronounce Kamala.  I can't imagine why.  Have people been regularly referring to Vice President Pence as Mike?  Of course not.

 

But referring to a woman by her first name is a common trick practiced by insecure men.  A not so subtle put down.  And it works.

 

One can only wonder if it the 2016 election results would have been different if  instead of being "Hillary versus Trump" it was "Clinton versus Donald."

 

Janes, C. (2020, October 24)  Mispronouncing ‘Kamala’: Accident or message?  washingtonpost.com.  Retrieved December 23, 2020 , from https://www.washingtonpost.com/politics/mispronouncing-kamala-accident-or-message/2020/10/23/5927f120-13b3-11eb-ad6f-36c93e6e94fb_story.html