Since
I managed to come down with a cold on the day of the opening ceremonies, I have
been watching the Olympics quite a bit over the past two weeks.
In my
opinion, the ads have been very disappointing, heavy on the sentiment, not very
memorable.
Perhaps
part of the problem is who's advertising.
Apparently the top spender is the automotive category. I guess that makes sense now that car buying
has become a gender neutral activity.
But since I don't own a car I tune those ads out pretty quickly.
The
second biggest category is movies -- again gender neutral, so that works with
the Olympics audience mix too (55% female/45% male). Last week they teased the ad for Star Wars Rogue
One, which was interesting. But then
when they ran the full commercial a couple of nights later it was a mess. And that's coming from someone who will
probably go see the movie. At the end
of the commercial they mentioned viewing the full trailer online, so perhaps that was their end game. But I still think they should have done a
better job with their air time.
What I
think is missing most from this year's Olympics ads is humor. That's
probably why the Reese's commercial got my attention.
I
laughed as I watched it. I also found
myself thinking that is had been a while since I had had a Reese's cup and that
they taste pretty good. So it's not surprising
that when I went to the drugstore to pick up some more Nyquil I succumbed to
temptation and bought some Reese's cups, which were of course conveniently
located at check-out.
And you know, they
tasted just as good as I remembered.
