You have to give credit to Mayor Bloomberg for bringing attention to the huge amount of calories in large sugared beverages. While 16 ounces of Coke contains 200 calories, a 32 ounce Big Gulp (with ice) contains approximately 364 calories while the 44 ouncer weighs in with a whopping 512 calories – about ¼ of a full day’s allotment for most people. (Sugar Stacks, 2009)
Coke has decided to fight back by using their Olympics advertising to link Coke to a healthful lifestyle. (Hall, 2102)
I guess my first question is “How much Coke do those athletes consume daily?”What do you think? Will this campaign convince you to keep gulping?
(2009, July 7) Sugar Stacks. sugarstacks.com. Retrieved July 5, 2012, from
Hall, E. (2012, July 3) Coke Uses Olympics as Link to Healthful Lifestyles. adage.com. Retrieved July 5, 2012, from